Content Strategy Guide
for Small Nonprofits
Raise Awareness & Build Your Organization's Reach
Through Organic Content Online (without Burnout)
Proudly part of the Bundle for Nonprofits
Ampify your impact and gain more support through strategic content.
An Introduction from Daniel
Having advised nonprofits and founded one myself, I know there’s a lot to think about — content is just one of those things, but it can make a big impact.
As a nonprofit leader, you already know your mission is powerful — but too often, that impact doesn’t make it beyond your immediate circle.
Social media algorithms, shrinking attention spans, and limited team capacity make it harder than ever to get your message out.
This guide was built with small nonprofits in mind. It’s not about chasing trends or adding more work to your plate. Instead, it gives you practical, actionable frameworks to clarify your voice, tell your story, and share your mission consistently — without draining your already-limited resources.
Whether you’re looking to grow awareness, strengthen donor relationships, or mobilize your community, this guide will help you build a content strategy that feels doable, intentional, and aligned with your mission in 2025.
Get ready to dive in!
Biggest benefits of this guide
Clarity and Focus.
Cut through the noise with a simple framework to define your voice, content pillars, and priorities, so every post connects back to your mission.
Sustainable Strategy.
Learn how to plan, repurpose, and engage online without overwhelming your small team — making content creation manageable and burnout-free.
More Impact.
Build awareness, strengthen donor and volunteer relationships, and grow your reach with content that inspires action and showcases your organization’s value.