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    <loc>https://www.thegoodgrowth.company/journal</loc>
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    <lastmod>2026-02-20</lastmod>
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  <url>
    <loc>https://www.thegoodgrowth.company/journal/nonprofit-ceo-visibility-trust</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-20</lastmod>
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      <image:title>Journal | Insights &amp; Updates - Nonprofit CEOs, Visibility, and the Real Trust Question - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thegoodgrowth.company/journal/how-better-marketing-leads-to-better-fundraising</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-09</lastmod>
  </url>
  <url>
    <loc>https://www.thegoodgrowth.company/journal/retention-focused-fundraising-in-2026-why-brand-clarity-and-proof-of-work-storytelling-will-matter-most</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-09</lastmod>
  </url>
  <url>
    <loc>https://www.thegoodgrowth.company/journal/one-of-canadas-top-companies-to-watch</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-03</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/64c87a8a3175e26c3f8cd2b9/e7931758-bbb6-48f9-9086-526af81ee28c/FoundersBeta+Canada+Coverage+Badge+2025+Transparent.png</image:loc>
      <image:title>Journal | Insights &amp; Updates - Inside one of the Top Companies to Watch: The Good Growth Company in 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64c87a8a3175e26c3f8cd2b9/307e1922-fcc3-4fa5-875d-819064dbcb9e/Daniel+Francavilla+at+Centre+for+Social+Innovation+-+The+Good+Growth+Company.png</image:loc>
      <image:title>Journal | Insights &amp; Updates - Inside one of the Top Companies to Watch: The Good Growth Company in 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thegoodgrowth.company/journal/blackfridaybundle2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64c87a8a3175e26c3f8cd2b9/30957b4c-7adc-4998-bf9e-ea624b0a46d5/Copy+2025+Black+Friday+Bundle+-+Social+Images+%281080+x+1350+px%29+%282%29.png</image:loc>
      <image:title>Journal | Insights &amp; Updates - Raise More Together in 2026: The Black Friday Bundle for Nonprofits - The bundle is back (for a few days only).</image:title>
      <image:caption>32 templates, trainings and courses The Black Friday Bundle for Nonprofits has returned for 2025, and The Good Growth Company is participating for another year. It’s the final countdown to 2026, so we’ve partnered up with some nonprofit buddies to bundle together all the resources to make sure your organization is ready to start the New Year strong. You can get a curated collection of valuable goodies, including The Content Strategy Guide for Small Nonprofits, for just $97.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thegoodgrowth.company/journal/design-lateral-thinking</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64c87a8a3175e26c3f8cd2b9/54d6f6f0-f877-47b0-bb0a-8f7786132b9f/10+Things+Jason.jpg</image:loc>
      <image:title>Journal | Insights &amp; Updates - How Design Thinking &amp;amp; Lateral Thinking Can Help Social Purpose Leaders</image:title>
      <image:caption>Design isn’t a department — it’s a way of solving problems. In our latest 10 Things session, product &amp; innovation consultant Jason Goodman showed charities and social-purpose teams how to turn constraints, ambiguity, and competing priorities into real momentum. Drawing on 17 years across startups, enterprise, health, and the UN ecosystem, Jason unpacked practical tools you can use this week—no jargon, no gatekeeping, just repeatable habits that lead to better ideas, better alignment, and better outcomes.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thegoodgrowth.company/journal/habits-holding-back-your-social-impact</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64c87a8a3175e26c3f8cd2b9/5d538eb8-ce61-4416-b571-8e9d0b89e843/10+Things+Leigh+Mitchell.png</image:loc>
      <image:title>Journal | Insights &amp; Updates - Habits Holding Back Your Social Impact: How to Create Change</image:title>
      <image:caption>Leadership and marketing strategist Leigh Mitchell shared a practical, human-centered framework for changing the habits that drain our time, energy, and confidence. The Good Growth Company’s session with Leigh focused on how nonprofit leaders and teams can make change feel doable — without burnout or perfectionism. The big idea: transformation is compounded by small, consistent actions aligned to your values. Leigh shared her CHANGE framework (and how to use it).</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thegoodgrowth.company/journal/corporate-partnerships</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64c87a8a3175e26c3f8cd2b9/5b90ae24-8fd5-4be2-aeaf-eb721f9b0c79/10+Things++Dan+Drucker.png</image:loc>
      <image:title>Journal | Insights &amp; Updates - Corporate Partnerships 101: What Social Purpose Organizations Need to Know</image:title>
      <image:caption>Corporate giving has evolved. It’s not just “logo on a banner” anymore—companies are seeking alignment, measurable impact, and ways to engage their people. In our latest Good Growth Company session, Dan Drucker (Founder, Philanthropy Fuel) unpacked how nonprofits can show up as equal partners and build strategic, multi-year collaborations that actually move the needle. The core message: You have more leverage than you think. Show up as a peer, not a petitioner.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thegoodgrowth.company/journal/givingtuesday-how-to-spark-generosity-drive-donations</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-23</lastmod>
  </url>
  <url>
    <loc>https://www.thegoodgrowth.company/journal/how-to-measure-your-impact-top-tips-for-nonprofits</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64c87a8a3175e26c3f8cd2b9/490193d8-b2c5-48e1-855e-e790c5ba645c/10+Things++Gordon+Goldschleger.png</image:loc>
      <image:title>Journal | Insights &amp; Updates - How to Measure Your Impact: Top Tips for Nonprofits</image:title>
      <image:caption>Measuring your impact doesn’t need to be complex or costly. In fact, small and mid-sized nonprofits are often in a better position to build effective, meaningful measurement systems—without getting lost in data for data’s sake. In this session of The Good Growth Company’s 10 Things series, our guest Gordon Goldschleger broke down the essentials of outcome measurement in a way that’s accessible, actionable, and designed with nonprofit realities in mind. From reframing how we define success, to using tools like Theory of Change and Results Chains, Gordon helped attendees shift their thinking from reporting activities to demonstrating real-world change.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thegoodgrowth.company/journal/impactup-pause-wellbeing-recap</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-28</lastmod>
  </url>
  <url>
    <loc>https://www.thegoodgrowth.company/journal/adopting-ai-responsibly-amp-equitably-what-nonprofits-need</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64c87a8a3175e26c3f8cd2b9/2185ff0f-df4b-4620-8046-b176bf34b98e/AI+Equity.jpg</image:loc>
      <image:title>Journal | Insights &amp; Updates - Adopting AI Responsibly &amp;amp; Equitably: What Nonprofits Need - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thegoodgrowth.company/journal/fractional-consultants</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64c87a8a3175e26c3f8cd2b9/0d4ab84b-65f2-436d-973a-7b55f1fa23c2/10+Things+Cindy.png</image:loc>
      <image:title>Journal | Insights &amp; Updates - Fractional Consultants: 10 Things Nonprofits Need to Know</image:title>
      <image:caption>As nonprofit leaders look for new ways to scale their impact without stretching their budgets too thin, one term is popping up more and more: fractional consulting. But what does it really mean? Is it just part-time work with a shiny new title—or is it something more? In this valuable session from our 10 Things series, Daniel Francavilla of The Good Growth Company sat down with Cindy Wagman, a fundraising expert and nonprofit consultant who’s become one of the leading voices on fractional work in the sector. With two decades of experience—from in-house roles to agency leadership to training over 85 fractionals — Cindy unpacked the myths, models, and must-knows for organizations curious about this growing trend.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thegoodgrowth.company/journal/boost-holiday-giving-save-time</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64c87a8a3175e26c3f8cd2b9/c3c4b7f1-7aa8-4e79-8ab2-75facdf2f73e/Holiday+Fundraising++%284%29.png</image:loc>
      <image:title>Journal | Insights &amp; Updates - Boost Holiday Giving &amp;amp; Save Time: Nonprofit Fundraising Campaigns for the Giving Season</image:title>
      <image:caption>As the holiday giving season approaches, many nonprofits are gearing up for their most important fundraising campaigns of the year. For many organizations, the last quarter isn’t just busy — it’s when a significant portion of annual donations come in. That means planning ahead, getting creative, and making the most of your limited time and resources is more important than ever. In a recent Q&amp;A session hosted by The Good Growth Company, we explored practical strategies for high-impact holiday fundraising campaigns. From small organizations with only two staff members to larger nonprofits managing multiple programs, the conversation focused on how to create campaigns that resonate, stand out, and inspire donors. Here are the top takeaways from Jazzmine Raine and Daniel Francavilla:</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thegoodgrowth.company/journal/ai-for-impact-top-10-tips-for-nonprofits</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-23</lastmod>
  </url>
  <url>
    <loc>https://www.thegoodgrowth.company/journal/monthly-giving-how-to-build-ongoing-donor-relationships</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64c87a8a3175e26c3f8cd2b9/df75cde2-504f-4c25-9d3e-63f6cf56af46/10+Things+Katherine.png</image:loc>
      <image:title>Journal | Insights &amp; Updates - Monthly Giving: How to Build Ongoing Donor Relationships</image:title>
      <image:caption>Monthly giving isn’t just a button on your donation page — it’s a mindset shift. And for many nonprofits, it’s the most powerful way to build sustainable revenue and deepen donor engagement over time. In this edition of our 10 Things series, Katherine Lacefield, founder of Just Be Cause Consulting, joined us to demystify what it takes to build a successful monthly giving program. With over two decades of experience helping nonprofits grow sustainable funding, Katherine brought both practical strategies and an inspiring perspective to the table. If your recurring gift strategy is currently an afterthought — or simply a checkbox on your donation form — this conversation will help you transform it into a core part of your fundraising strategy.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thegoodgrowth.company/journal/leading-with-authenticity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-23</lastmod>
  </url>
  <url>
    <loc>https://www.thegoodgrowth.company/journal/impactup</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64c87a8a3175e26c3f8cd2b9/e7b87345-0b61-4cfd-9a91-db26e3629a91/TO.png</image:loc>
      <image:title>Journal | Insights &amp; Updates - ImpactUp: Pause &amp;amp; Connect on Wellbeing for Changemakers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64c87a8a3175e26c3f8cd2b9/3b350660-6365-4dd3-9d1a-5ecc040442da/Donorbox+15.png</image:loc>
      <image:title>Journal | Insights &amp; Updates - ImpactUp: Pause &amp;amp; Connect on Wellbeing for Changemakers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thegoodgrowth.company/journal/packedwithimpact2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64c87a8a3175e26c3f8cd2b9/124f7edd-6cdb-4b5b-9e10-ce3b24dc99c5/Packed+with+Impact+Bundle+2025.png</image:loc>
      <image:title>Journal | Insights &amp; Updates - The Packed with Impact Bundle for Nonprofits - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64c87a8a3175e26c3f8cd2b9/239b82c7-fb7e-488a-bd22-bc7c8af73578/The+Bundle.png</image:loc>
      <image:title>Journal | Insights &amp; Updates - The Packed with Impact Bundle for Nonprofits - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64c87a8a3175e26c3f8cd2b9/2d1205cd-ab85-4472-b512-ae9ff02a21f5/Bundle+.jpeg</image:loc>
      <image:title>Journal | Insights &amp; Updates - The Packed with Impact Bundle for Nonprofits - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64c87a8a3175e26c3f8cd2b9/3b3b0174-7ab1-4553-b0cc-b2fd42f4d4a8/Guide+Download+Promo+-+Raise+Awareness+%26+Build+Your+Organization%27s+Reach+Through+Organic+Content+Online+%28without+Burnout%29+%281%29.png</image:loc>
      <image:title>Journal | Insights &amp; Updates - The Packed with Impact Bundle for Nonprofits - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thegoodgrowth.company/journal/givingtuesday-tips-2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64c87a8a3175e26c3f8cd2b9/1755272369944-QLRIJPS71ARMBJQ1N86E/GivingTuesday+%281%29.png</image:loc>
      <image:title>Journal | Insights &amp; Updates - Get Ready for GivingTuesday: What Charities Shouldn’t Miss - Expert guidance and insights on GivingTuesday 2025</image:title>
      <image:caption>The Good Growth Company is hosting a session on October 22 with the GivingTuesday and CanadaHelps team on how to spark generosity and drive donations. We’ve also put together a detailed list of recommendations for this year Read on and reach out with any questions you may have — we’re here to help.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thegoodgrowth.company/journal/reset-re-center-and-rise-future-ready-leader-day</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-07</lastmod>
  </url>
  <url>
    <loc>https://www.thegoodgrowth.company/journal/leverage-ai-for-social-impact</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-29</lastmod>
  </url>
  <url>
    <loc>https://www.thegoodgrowth.company/journal/what-openais-50m-nonprofit-fund-means-for-the-sector</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-25</lastmod>
  </url>
  <url>
    <loc>https://www.thegoodgrowth.company/journal/innovation-hubs-for-universities-colleges</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64c87a8a3175e26c3f8cd2b9/2d10379c-d4e1-4571-9f92-c6389a2ed389/hero_19274.png</image:loc>
      <image:title>Journal | Insights &amp; Updates - Best Practices on Building Innovation Hubs for Universities &amp;amp; Colleges</image:title>
      <image:caption>Join our event to gain a comprehensive blueprint for launching and enhancing world-class startup programs. Designed for higher education leaders, faculty, and program managers, this session provides actionable best practices for fostering innovation on campus. We will explore how to build essential infrastructure, design impactful curricula, secure diverse funding streams, and leverage powerful mentorship networks. You will leave equipped with the strategies and tools needed to create a dynamic environment that enhances your institution's reputation, drives economic growth, and empowers the next generation of entrepreneurs to succeed.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thegoodgrowth.company/journal/learning-together-in-2025-halfway-recap-of-10-things-series-for-social-purpose-organizations</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-21</lastmod>
  </url>
  <url>
    <loc>https://www.thegoodgrowth.company/journal/volunteer-engagement</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64c87a8a3175e26c3f8cd2b9/7a5e9b1f-a3df-44eb-ae66-f8f065232c57/10+Things++Jessica+Pang-Parks.png</image:loc>
      <image:title>Journal | Insights &amp; Updates - How to Build a Volunteer Engagement Strategy to Drive Impact &amp;amp; Giving - Volunteer stewardship strategies to boost retention, trust, and donations</image:title>
      <image:caption>Volunteer engagement goes far beyond sign-up forms and orientation sessions. In this powerful and practical session, nonprofit engagement strategist Jessica Pang-Parks walked us through the full volunteer lifecycle — from recruitment to retention and recognition — and emphasized how meaningful engagement can deepen trust, build stronger communities, and even unlock new revenue. Jessica brings years of experience, a deep commitment to advocacy and ethics, and a clear message: volunteer engagement is not a side-of-desk task — it’s strategic, essential, and deserving of investment.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thegoodgrowth.company/journal/what-the-2025-giving-report-means-for-nonprofits-highlights-from-our-expert-session</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64c87a8a3175e26c3f8cd2b9/50a9f523-3371-4889-afea-1b33c0bfc849/The+State+of+Giving+in+2025+%281%29.jpg</image:loc>
      <image:title>Journal | Insights &amp; Updates - Trends in Charitable Giving: Takeaways for Nonprofits on Fundraising &amp;amp; More - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thegoodgrowth.company/journal/giving-report-2025-nonprofit-insight</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64c87a8a3175e26c3f8cd2b9/333bac65-9f93-43fc-83fb-b0a39db98c51/The+Giving+Report+2025.png</image:loc>
      <image:title>Journal | Insights &amp; Updates - The Giving Report 2025: Trends Every Nonprofit Should Know - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thegoodgrowth.company/journal/successful-fundraising-appeals-start-with-stories-top-interviewing-tips</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64c87a8a3175e26c3f8cd2b9/5800ab1a-2f67-46fc-bca2-297fe98fe6c6/10+Things++Rachel+Zant.png</image:loc>
      <image:title>Journal | Insights &amp; Updates - Successful Fundraising Appeals Start with Stories: Top Interviewing Tips - 10 Things You Need to Know About Conducting Interviews for Fundraising Appeals</image:title>
      <image:caption>How do you move someone to give through a story? Start by conducting better interviews. In our latest session of the 10 Things series, we were joined by seasoned nonprofit storyteller and copywriter Rachel Zant to unpack the art and strategy behind fundraising interviews. With over 25 years in the nonprofit sector and more than 100 interviews conducted, Rachel introduced us to her signature approach: Storygardening. If your fundraising depends on authentic storytelling—and let’s face it, it does—this session offered a practical and heartfelt roadmap to go beyond the surface and gather stories that spark emotion, connection, and action. Here are the top 10 tips, highlights from our audience Q&amp;A, and helpful resources to dive deeper.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thegoodgrowth.company/journal/top-fundraising-tips-for-small-teams</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64c87a8a3175e26c3f8cd2b9/bd39f94e-f1ad-405b-8f02-c256277e6e41/10+Things++Sara+Hoshooley.png</image:loc>
      <image:title>Journal | Insights &amp; Updates - Top Fundraising Tips for Small Teams - 10 Things Small Teams Need to Know About Fundraising</image:title>
      <image:caption>Small fundraising teams are often asked to do it all—with limited resources, time, and people power. But as fundraising strategist Sara Hoshooley reminded us in this session, small teams can make a big impact—especially when they stop trying to copy larger organizations and start leaning into what makes them different. Whether fundraising is your main role or just one of the many hats you wear, this session provided tangible ways to simplify your strategy, diversify your revenue, and boost your results without burning out your team. Here are the top tips for fundraising as a small team:</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thegoodgrowth.company/journal/ai-for-growth-in-social-good</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64c87a8a3175e26c3f8cd2b9/3e90ce9d-535a-423f-9f87-392f61b0b2c9/10+Things++Robyn+Greaves.png</image:loc>
      <image:title>Journal | Insights &amp; Updates - How to Get Started Using AI for Growth in Social Good - 10 Things You Need to Know About AI for Growth</image:title>
      <image:caption>AI is changing how we work. But what does that mean for your nonprofit team, your mission, and the future of fundraising? That’s the question we explored during this special session of the 10 Things Series, featuring Robyn Greaves — co-founder of Pravi, an AI-powered platform helping nonprofits grow their donor base. Robyn brought practical advice, ethical grounding, and real use cases designed to help nonprofit professionals understand how to confidently get started with AI — without the overwhelm or the hype. Whether you’re curious about AI but unsure where to begin, or feeling pressure to keep up while your organization is still catching up, this session was all about cutting through the noise and focusing on impact.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thegoodgrowth.company/journal/internal-systems-processes</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64c87a8a3175e26c3f8cd2b9/0a26e08f-2e09-4a7b-9b30-c195a531a1b7/10+Things++Carrie+Ferrence+.png</image:loc>
      <image:title>Journal | Insights &amp; Updates - How Better Processes Can Help Your Social Purpose Organization Thrive - 10 Things Social Purpose Organizations Need to Know About Internal Systems &amp; Processes</image:title>
      <image:caption>When it comes to nonprofit growth, mission matters—but so do systems. In this session of the 10 Things series, we welcomed Carrie Ferrence, founder of The Big Lil and experienced fractional COO, to guide us through the foundational systems and processes that help social purpose organizations grow without burning out their teams. Drawing from her deep experience supporting nonprofits and social enterprises through growth and change, Carrie shared practical tools and strategic insights for creating internal infrastructure that truly supports your mission. Whether you’re in the midst of scaling, navigating complexity, or just trying to run a smoother operation, this session delivered the clarity nonprofit leaders need to build sustainable, aligned organizations.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thegoodgrowth.company/journal/why-community-care-matters-for-nonprofits</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64c87a8a3175e26c3f8cd2b9/479df084-a290-49f8-978e-cd23fd094213/Community+Care.png</image:loc>
      <image:title>Journal | Insights &amp; Updates - Why Community Care Matters for Nonprofits: Rethinking Wellness Working in Social Good - 10 Things Social Purpose Organizations Need to Know About Community Care</image:title>
      <image:caption>We hear a lot about self-care in today’s impact-driven workplaces, but not enough about community care. When burnout is common, capacity is stretched, and the work never stops, self-care can feel like just another item on your to-do list. Our session with Kayla Kurin challenged that narrative, called 10 Things Social Purpose Organizations Need to Know About Community Care. A journalist, author, and chronic illness advocate, Kayla helped us unpack the difference between corporate wellness and true community care — and why shifting from “every person for themselves” to a collective, care-first approach is essential for sustainable social impact. Whether you're a leader, team member, or solo operator in a nonprofit or social enterprise, we've got the takeaways to provide you with the mindset shifts and practical tools to integrate care into your culture — without burning out.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thegoodgrowth.company/journal/engaging-multicultural-canadians-insights-for-nonprofits</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-02</lastmod>
  </url>
  <url>
    <loc>https://www.thegoodgrowth.company/journal/fundraising-strategies-tips-on-asking-for-support</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64c87a8a3175e26c3f8cd2b9/6dbaee6a-2998-45b6-9d32-c9e1eae4be7d/10+Things+Asking+for+Support.png</image:loc>
      <image:title>Journal | Insights &amp; Updates - How to Make the Ask: Fundraising Strategies &amp;amp; Tips on Asking for Support - 10 Things Social Purpose Organizations Need to Know About Asking</image:title>
      <image:caption>Why does asking for money still feel uncomfortable — even when it’s for something as important as your mission? For many nonprofit and social purpose leaders, fundraising feels like the hardest part of the job. Whether it’s the fear of rejection, the worry of seeming pushy, or simply not knowing what to say, it’s easy to avoid the ask altogether — and miss out on vital support as a result. Fundraising strategist and CFRE-certified expert Jessica Neno Cloud helped demystify the fundraising conversation in our 10 Things Series session. Drawing on her two decades of experience in higher education fundraising and nonprofit leadership, she walked us through the emotional and strategic components of “the ask,” and provided clear, practical guidance to help social impact professionals ask with confidence, clarity, and purpose.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thegoodgrowth.company/journal/storytelling-for-systems-change-lessons-in-building-an-online-movement</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-14</lastmod>
  </url>
  <url>
    <loc>https://www.thegoodgrowth.company/journal/impactup-leading-with-resilience-and-action</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-23</lastmod>
  </url>
  <url>
    <loc>https://www.thegoodgrowth.company/journal/budgeting-cashflow-accounting-nonprofits</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64c87a8a3175e26c3f8cd2b9/3e34b911-b9e8-45d7-bbb7-61d5ac5c1b07/Thriving+Financially.png</image:loc>
      <image:title>Journal | Insights &amp; Updates - Budgeting, Cash Flow &amp;amp; Financial Reporting for Nonprofits &amp;amp; Charities - A nonprofit leader’s guide to budgeting, reporting, and cash flow</image:title>
      <image:caption>Nonprofit leaders are often focused on cutting costs — but cost-cutting alone can’t lead to financial sustainability. In this practical and highly accessible session, Stephen Newland reminded us that the real key is putting the right systems, tools, and strategies in place to make your finances work for your mission, not against it. Stephen is the founder of MoneyPath, a fractional CFO service that helps nonprofits and social entrepreneurs simplify finance so they can thrive. He brought 15+ years of experience across Fortune 500 companies, startups, and nonprofits to this session, delivering straightforward advice with zero jargon and a whole lot of clarity. Whether you’re trying to improve cash flow, streamline reporting, or finally get a budget that works, this session laid out a roadmap for leaders who want their organizations to not just survive, but thrive.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thegoodgrowth.company/journal/how-to-navigate-leadership-transitions-with-intention-amp-care</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64c87a8a3175e26c3f8cd2b9/35b70635-7c06-4fba-8469-1448a2613bbe/10+Things+Team+Transitions+%282%29.png</image:loc>
      <image:title>Journal | Insights &amp; Updates - How to Navigate Leadership &amp;amp; Team Transitions with Intention &amp;amp; Care - Managing leadership exits, team transitions and organizational change</image:title>
      <image:caption>Leadership transitions are inevitable, yet many organizations struggle to navigate them with intention and care. Whether planned or unexpected, these moments of change bring unique challenges—misaligned intentions, organizational grief, and shifts in morale. However, with the right strategies, social purpose organizations can turn transitions into opportunities for growth, stability, and stronger leadership. In this session, Naomi Hattaway, an expert in navigating workplace transitions, shared practical tools, strategic insights, and real-world examples to help organizations prepare for and manage team changes. From succession planning and communication strategies to honouring past leaders and maintaining morale, this conversation emphasized the importance of proactive planning and intentional transitions. If your organization is preparing for leadership changes, experiencing team turnover, or looking to create a culture that embraces transition, this session offered a roadmap to navigate change effectively while keeping your mission at the center.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thegoodgrowth.company/journal/social-impact-legacy-business</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-13</lastmod>
  </url>
  <url>
    <loc>https://www.thegoodgrowth.company/journal/event-sponsorship-tips</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64c87a8a3175e26c3f8cd2b9/170db6a1-6613-411a-9c75-72a484177691/Event+Sponsorship.png</image:loc>
      <image:title>Journal | Insights &amp; Updates - Sponsorship Strategies: How to Attract &amp;amp; Retain Event Sponsors - Nonprofit Event Sponsorship 101: Building Lasting Partnerships with Sponsors</image:title>
      <image:caption>Event sponsorships are a vital revenue stream for social purpose organizations, but securing and sustaining meaningful sponsorships requires more than just sending cold emails. Successful sponsorships are about relationship-building, understanding sponsor needs, and creating compelling value propositions. In this session, 10 Things Social Purpose Organizations Need to Know About Event Sponsorship, Mariah Monique, a sponsorship strategy educator and consultant, shared expert insights on securing sponsorships, engaging corporate partners, and navigating the evolving sponsorship landscape. This recap includes key takeaways and an expanded Q&amp;A section covering audience-submitted questions on everything from pricing sponsorship packages to stewarding long-term sponsor relationships.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thegoodgrowth.company/journal/where-giving-is-going</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-21</lastmod>
  </url>
  <url>
    <loc>https://www.thegoodgrowth.company/journal/how-to-building-community-for-social-impact</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64c87a8a3175e26c3f8cd2b9/8d570238-1ea1-414f-843b-0189ec28ee9b/10+Things+Building+Community+%281%29.png</image:loc>
      <image:title>Journal | Insights &amp; Updates - How to Build Community for Social Impact - Strategies to foster authentic engagement, trust, and connection in nonprofit spaces</image:title>
      <image:caption>In a world where connection often feels fleeting or purely transactional, social purpose organizations have a unique opportunity — and responsibility — to build authentic, values-driven communities. During this session in our 10 Things Series, we welcomed Tasha Van Vlack, co-founder of The Nonprofit Hive, to break down the essentials of community building for nonprofits and social enterprises. With years of experience fostering collaborative spaces, Tasha shared how organizations can move beyond surface-level interactions and foster genuine belonging, trust, and engagement — both online and offline.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thegoodgrowth.company/journal/acbn-legacy-symposium-2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64c87a8a3175e26c3f8cd2b9/50b17799-b678-4174-a282-52624baadd2f/ACBN.png</image:loc>
      <image:title>Journal | Insights &amp; Updates - Building a legacy through business: ACBN Legacy Symposium</image:title>
      <image:caption>An opportunity to inspire growth, foster connections, and showcase innovation within our community. The annual Legacy Symposium hosted by ACBN is taking place on March 29 at Sheridan’s Hazel McCallion Campus. The Good Growth Company is proud to be a community partner for this event. Attend for a transformative day of learning, networking, and growth opportunities. For those considering using business as a tool for social change and economic empowerment, the theme of this particular edition is focused on creating franchise-like systems. The event will also provide valuable insights into effective marketing strategies that convert, building robust operating systems, and networking opportunities with industry leaders. Register Here Join us and save on your tickets with this code: DK50off</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thegoodgrowth.company/journal/how-to-turn-your-passion-into-purposeful-action</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64c87a8a3175e26c3f8cd2b9/ffb29f4f-d9fc-4b35-9812-191f0a6bd564/10+Things+Turning+Passion+into+Purposeful+Action.png</image:loc>
      <image:title>Journal | Insights &amp; Updates - How to Turn Your Passion into Purposeful Action - 10 Things Social Purpose Organizations Need to Know About Turning Passion Into Purposeful Action</image:title>
      <image:caption>Passion fuels the heart of social purpose organizations, but transforming that energy into meaningful action requires more than enthusiasm — it demands strategy, alignment, and intentionality. In this session, Shilbee Dhalla-Kim, a passion coach and experienced facilitator, guided social purpose leaders through strategies to harness passion effectively. She explored how organizations can align personal passions with their mission, cultivate collective enthusiasm within their teams, and balance passion with the practical realities of running an organization. If you missed the live session, you can watch the full recording through our membership here. Read on for some of the tips and the Q&amp;A.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thegoodgrowth.company/journal/fundraising-tips-charities</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64c87a8a3175e26c3f8cd2b9/29db713c-b6ef-4690-a677-899690292d9b/10+Things+online+giving+2025</image:loc>
      <image:title>Journal | Insights &amp; Updates - How to Engage Your Donors and Raise More Funds Now - A Guide for Charities to Leverage the Extended Tax Deadline</image:title>
      <image:caption>The charitable giving landscape in Canada is undergoing significant changes, and charities need to act fast to leverage new opportunities. One of the most critical updates is the extension of the 2024 charitable donation tax deadline, which the Canada Revenue Agency (CRA) has confirmed will now extend to February 28, 2025. This extension provides a valuable but time-sensitive window for charities to encourage donations and maximize their fundraising efforts. With the right strategies, charities can inform donors, drive urgency, and leverage giving trends to increase support for their causes. To help charities navigate this change, Daniel Francavilla of The Good Growth Company hosted an insightful session featuring Nicole Danesi, Senior Manager of Strategic Communications and Brand at CanadaHelps. Nicole shared practical fundraising tips, data-driven insights, and key trends that will shape fundraising in 2025.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thegoodgrowth.company/journal/email-marketing-for-social-good</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64c87a8a3175e26c3f8cd2b9/02b267e1-8751-4cdd-bd51-342ad8b0089d/Email+Marketing.png</image:loc>
      <image:title>Journal | Insights &amp; Updates - The Ultimate Guide to Email Marketing for Social Good: Top 10 Lessons + Tools - 10 Things Social Purpose Organizations Need to Know About Email Marketing</image:title>
      <image:caption>Email is alive, well, and still one of the most effective marketing tools available, particularly for social purpose organizations looking to connect with their audiences, engage their communities, and drive action. Jennie Wedd and Rebecca Scott from Venture for Canada broke down common misconceptions about email marketing and shared practical, real-world insights on how nonprofits and social enterprises can use email more effectively. The session tackled three major themes: How to engage your audience (they don’t care about you as much as you think—and that’s okay) How to write better emails (cut the fluff, write like a human) How to convert your subscribers into action-takers (using data, segmentation, and strategy) This recap walks through the 10 biggest takeaways from the session, answers some of the most pressing audience questions, and provides additional resources to help you level up your email marketing.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thegoodgrowth.company/journal/improv-for-growth</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64c87a8a3175e26c3f8cd2b9/842d91c6-9caa-4d46-a6b4-1a4ad138f9bf/10+Things+improv+%282%29.png</image:loc>
      <image:title>Journal | Insights &amp; Updates - How Improv Can Support Your Social Good Goals - 10 Things Social Purpose Organizations Need to Know About Improv for Growth</image:title>
      <image:caption>In the world of social impact, effective communication, adaptability, and collaboration are essential for success. Whether you're engaging with funders, leading a team, or advocating for your mission, the way you present yourself and interact with others can make all the difference. That’s why we invited Bryce Seto, founder of Seto Improv, to lead our 10 Things session on how improvisation techniques can help social purpose organizations strengthen their communication, teamwork, and problem-solving skills. With a unique background in business and acting, Bryce has worked as a Chief Revenue Officer, completed an MBA from the Ivey School of Business, and trained as an actor with Second City Toronto. Through Seto Improv, he now helps professionals from all industries apply improv principles to enhance leadership, collaboration, and executive presence. In this session, Bryce shared how the core principles of improv — especially "Yes, And" — can create stronger teams, improve public speaking, and foster innovation in mission-driven organizations.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thegoodgrowth.company/journal/data-analytics-tips-nonprofits</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64c87a8a3175e26c3f8cd2b9/7a44a151-987b-4604-91a3-04c25e7545c6/10+Things+Data+%26+Analytics+%281%29.png</image:loc>
      <image:title>Journal | Insights &amp; Updates - Top Tips on Data &amp;amp; Analytics for Nonprofits</image:title>
      <image:caption>Data and analytics are no longer optional, they are essential tools that empower social purpose organizations to make informed decisions, optimize their efforts, and maximize their impact. However, for many nonprofits, the idea of diving into data can feel overwhelming. AI, analytics, new tools and machine learning can seem complex and intimidating, leaving organizations unsure of where to begin or how to use data effectively. To help demystify these concepts, The Good Growth Company recently hosted 10 Things Social Purpose Organizations Need to Know About Data &amp; Analytics, featuring Allen Davidov, Senior Vice President and Practice Leader at Environics Analytics. Allen brings over 20 years of experience in marketing, analytics, and fundraising and has worked with organizations of all sizes to unlock the value of data in driving strategy and impact. Allen shared practical insights on how nonprofits can approach data strategically, avoid common pitfalls, and use data to strengthen donor relationships and enhance fundraising efforts.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thegoodgrowth.company/journal/community-development-nonprofit-leadership</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64c87a8a3175e26c3f8cd2b9/18f21a1c-df84-4243-b46d-c2a4496e24ba/1737050779996.png</image:loc>
      <image:title>Journal | Insights &amp; Updates - From the Ground Up: Community Development &amp;amp; Nonprofit Leadership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64c87a8a3175e26c3f8cd2b9/808990c7-c44e-42c5-ad75-c8f86c3dcf10/1737051290595.png</image:loc>
      <image:title>Journal | Insights &amp; Updates - From the Ground Up: Community Development &amp;amp; Nonprofit Leadership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64c87a8a3175e26c3f8cd2b9/c8f30f4b-35c4-422e-8444-1df9065a0068/1737051306160.png</image:loc>
      <image:title>Journal | Insights &amp; Updates - From the Ground Up: Community Development &amp;amp; Nonprofit Leadership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thegoodgrowth.company/journal/10-things-series-top-takeaways</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64c87a8a3175e26c3f8cd2b9/1734631111651-FDKCZQJFXWGT86UKPJG0/Accounting+%26+Finance.png</image:loc>
      <image:title>Journal | Insights &amp; Updates - Top Takeaways of 2024 for Social Purpose Organizations</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/64c87a8a3175e26c3f8cd2b9/1734631132581-JUAIMZ8VBP5IGSU1FBQP/Embracing+Failure.png</image:loc>
      <image:title>Journal | Insights &amp; Updates - Top Takeaways of 2024 for Social Purpose Organizations</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/64c87a8a3175e26c3f8cd2b9/1734631139191-IDMQVGQ9PVJYERHFOPZH/Government+Relations.png</image:loc>
      <image:title>Journal | Insights &amp; Updates - Top Takeaways of 2024 for Social Purpose Organizations</image:title>
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      <image:title>Journal | Insights &amp; Updates - Top Takeaways of 2024 for Social Purpose Organizations</image:title>
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  <url>
    <loc>https://www.thegoodgrowth.company/journal/accounting-finance-tips-nonprofits</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-19</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/64c87a8a3175e26c3f8cd2b9/dfb9b660-1808-471a-98d7-201260713f32/10+Things+Finance+%26+Accounting.png</image:loc>
      <image:title>Journal | Insights &amp; Updates - Accounting &amp;amp; Finance Tips for Nonprofits in 2025</image:title>
      <image:caption>As the landscape of non-profit accounting continues to evolve, understanding how to read financials statements and leverage the power of people, process and technology to generate timely and accurate information is crucial for organizational success. In this session, we will explore three core areas essential to today's non-profit finance professionals. Non-profit financial statements differ significantly from those of for-profit organizations, with a focus on accountability over profitability. Artificial intelligence is transforming workflows across industries, and non-profits are no exception. A modern non-profit finance framework integrates cloud-based tools and automation to optimize financial management. These are all topics covered in our session on Accounting &amp; Finance for nonprofits. Accounting and finance may not be the most glamorous topics, but they are essential for the success and sustainability of social purpose organizations. In the final 10 Things Series session of 2024, Moez Bawania, founder of AMLB, shared practical tips to help nonprofits and charities enhance their financial literacy and streamline processes. From understanding financial statements to leveraging technology, Moez delivered actionable advice tailored to mission-driven organizations. Below, we’ve outlined the top takeaways from the session, including key audience questions and Moez’s insightful answers.</image:caption>
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  </url>
  <url>
    <loc>https://www.thegoodgrowth.company/journal/failure</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-03</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/64c87a8a3175e26c3f8cd2b9/f4ec8652-7ee2-404b-a59d-5d7b71c8f339/10+Things+online+giving+%283%29.png</image:loc>
      <image:title>Journal | Insights &amp; Updates - Embracing Failure: Lessons for Growth &amp;amp; Social Good</image:title>
      <image:caption>Failure isn’t a topic that social purpose organizations often explore publicly, but it’s an essential one. The Good Growth Company hosted a live session to tackle this with Jessica Lee, a Fail Forward facilitator and Learning Design Manager at Venture for Canada. Jessica’s approach to failure is rooted in storytelling and practical strategies, tailored for organizations that work under tight resources and public scrutiny. In social purpose work, failure can feel more personal and high-stakes due to the vulnerable populations served and the funding structures that demand proof of impact. Jessica opened the session by addressing the emotional weight of failure. She explained that building a healthier relationship with failure starts with understanding our own reactions and creating spaces for transparency and learning. “Failure is not the end, but an invitation to change.” We’ve included a recap of the session below, which focused on redefining failure, cultivating psychological safety, and implementing practical steps for individuals and teams to use failure as a tool for growth.</image:caption>
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  </url>
  <url>
    <loc>https://www.thegoodgrowth.company/journal/government-relations-tips-for-nonprofits</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-26</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/64c87a8a3175e26c3f8cd2b9/f236f2c5-f495-4237-8128-a9b53c34688a/10+Things+Government+Relations+%282%29.png</image:loc>
      <image:title>Journal | Insights &amp; Updates - Mastering Government Relations: 10 Tips for Social Purpose Organizations - 10 Things Social Purpose Organizations Need to Know About Government Relations</image:title>
      <image:caption>Navigating government relations can seem daunting for nonprofits, but it’s an essential skill for organizations looking to amplify their impact and secure sustainable support. Building strong partnerships with government involves more than just applying for grants—it’s about understanding the political landscape, engaging with decision-makers, and aligning your mission with public priorities. Whether you’re new to government relations or looking to refine your strategy, having the right tools and insights can open doors to transformative opportunities. During the session hosted by The Good Growth Company, Jesse Clarke shared her expert advice on navigating the world of government relations. With over 20 years of experience in government and nonprofits, she provided practical insights to help nonprofits build strong partnerships with government. Below is a recap of the 10 essential tips followed by key questions and answers from the session.</image:caption>
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  </url>
  <url>
    <loc>https://www.thegoodgrowth.company/journal/black-friday-bundle-for-nonprofits</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-29</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/64c87a8a3175e26c3f8cd2b9/a6e41c34-1b05-458f-ab37-79d4c16977a2/The+Black+Friday+Bundle+for+Nonprofits.png</image:loc>
      <image:title>Journal | Insights &amp; Updates - The Black Friday Bundle for Nonprofits:&amp;nbsp;Tools &amp;amp; Templates</image:title>
      <image:caption>As we head into 2025, The Good Growth Company has partnered with some fellow nonprofit buddies to bundle together all the resources to make sure your organization is ready to start the New Year strong. You can now get over 30+ other goodies including our own Daniel Francavilla’s Questions for Nonprofit and Charity Leaders: Building Your Personal Brand for Social Impact.</image:caption>
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      <image:title>Journal | Insights &amp; Updates - The Black Friday Bundle for Nonprofits:&amp;nbsp;Tools &amp;amp; Templates</image:title>
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  </url>
  <url>
    <loc>https://www.thegoodgrowth.company/journal/ai-automation-tools-nonprofits</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-03</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/64c87a8a3175e26c3f8cd2b9/9a907eee-ce4a-40fe-921c-92d3037fc684/10+Things+Automation+%26+AI.png</image:loc>
      <image:title>Journal | Insights &amp; Updates - AI and Automation for Social Good: Tools &amp;amp; Tips for Organizations - 10 Things Social Purpose Organizations Need to Know About AI and Automation</image:title>
      <image:caption>The intersection of social impact and technology is creating exciting opportunities for nonprofits and social enterprises. Sean Pritzkau’s recent session, hosted by The Good Growth Company as part of the 10 Things Series, provided practical insights into how organizations can use AI and automation to enhance their mission-driven work. From streamlining administrative tasks to improving donor engagement, Sean's presentation offered ten actionable tips for leveraging technology while staying true to organizational values.</image:caption>
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  </url>
  <url>
    <loc>https://www.thegoodgrowth.company/journal/community-centric-fundraising</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-20</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/64c87a8a3175e26c3f8cd2b9/bc86f35c-9ab2-466c-95d5-cf2979d0b06f/10+Things+CCF.png</image:loc>
      <image:title>Journal | Insights &amp; Updates - Community-Centric Fundraising: What Your Organization Needs to Know - 10 Things Social Purpose Organizations Need to Know About Community-Centric Fundraising</image:title>
      <image:caption>The Good Growth Company hosted a session with Rickesh Lakhani, an experienced nonprofit consultant and global council member of the community-centric fundraising (CCF) movement. Rickesh’s experience in the social impact sector brought a wealth of knowledge and actionable strategies for social purpose organizations aiming to transition toward a community-centric fundraising model. We've recapped Rickesh’s top 10 takeaways, each designed to inspire and challenge our approach to fundraising by fostering equity, community, and accountability.</image:caption>
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  </url>
  <url>
    <loc>https://www.thegoodgrowth.company/journal/accessibility-resources-for-nonprofits</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-29</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/64c87a8a3175e26c3f8cd2b9/b8c88fcb-d57f-433c-a96a-9659e727c312/10+Things+Business+Ideas+%287%29.png</image:loc>
      <image:title>Journal | Insights &amp; Updates - Digital Accessibility for Social Good: How to Make Your Organization More Accessible Online - 10 Things Social Purpose Organizations Need to Know About Digital Accessibility</image:title>
      <image:caption>Accessibility is not just a benefit, it’s a necessity today. With about 16% of the global population experiencing some form of disability, it's essential that your digital presence doesn't leave anyone out. Yet, many nonprofits and social-purpose businesses overlook this critical aspect of inclusivity. The Good Growth Company hosted a session called 10 Things Social Purpose Organizations Need to Know About Digital Accessibility to help address this. The session was led by Jay Wall RGD, a creative director who has spent 15 years at the intersection of design and social change. He shared essential insights on making digital spaces more accessible for everyone. Jay’s presentation explored the foundations of digital accessibility and provided actionable strategies to implement them effectively. It reinforced the idea that accessible digital experiences are essential to the mission of social purpose organizations. With the rise of digital interactions, the need for accessibility has intensified, particularly for social purpose organizations aiming to serve diverse communities inclusively. Accessibility strengthens impact, builds trust, and promotes inclusivity—a win-win for both organizations and their communities.</image:caption>
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  </url>
  <url>
    <loc>https://www.thegoodgrowth.company/journal/online-giving-tips-givingtuesday-canadahelps</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-03</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/64c87a8a3175e26c3f8cd2b9/71f269a9-52a2-4139-b22d-160fc7e1fcfe/10+Things+Business+Ideas+%286%29.png</image:loc>
      <image:title>Journal | Insights &amp; Updates - Online Giving in 2024: Tips for on Giving Tuesday and Year-End Fundraising - 10 Things Social Purpose Organizations Need to Know About Online Giving</image:title>
      <image:caption>The Good Growth Company hosted Nicole Danesi, Senior Manager of Strategic Communications and Brand at CanadaHelps in this session leading up to Giving Tuesday. Nicole shared valuable tips for social purpose organizations preparing for the holiday giving season. She drew from her extensive experience to offer actionable advice on how nonprofits can boost online giving, engage supporters, and ensure a seamless donation process. Below, we highlight the key takeaways from her session. As the digital era transforms how we interact and give, online giving has become essential for nonprofits to grow their impact. Nicole provided a roadmap for organizations to enhance their online presence, streamline donation processes, and cultivate lasting relationships with supporters. With year-end donations fast approaching, this session was perfectly timed to help organizations gear up for the busiest time of the year.</image:caption>
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  </url>
  <url>
    <loc>https://www.thegoodgrowth.company/journal/nonprofit-supporters-donors</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-29</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/64c87a8a3175e26c3f8cd2b9/b47216bb-86e2-4537-b5d2-06863a6c1f4a/10+Things+Business+Ideas+%285%29.png</image:loc>
      <image:title>Journal | Insights &amp; Updates - What Organizations Want Supporters &amp;amp; Donors to Know - 10 Things Supporters Want Social Purpose Organizations to Know</image:title>
      <image:caption>What do organizations want their supporters and donors to know? Based on candid conversations with donors, volunteers, and supporters, Craig shared the top unfiltered insights that every leader and team member in nonprofits, charities, and other social purpose organizations should understand. This session titled 10 Things Supporters Want Social Purpose Organizations to Know shed light on how supporters genuinely feel and offered best practices to help overcome common challenges, enabling organizations to build stronger relationships and maximize their impact. It was led by Craig Swistun, a wealth manager with over two decades of experience in philanthropy and nonprofit communication as part of The Good Growth Company's 10 Things Series, who brought a fresh perspective to the conversation. The session focused on the feedback from donors and supporters, revealing crucial insights for nonprofits to better engage and sustain relationships with their audiences.</image:caption>
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  </url>
  <url>
    <loc>https://www.thegoodgrowth.company/journal/newcomer-talent-nonprofits</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-28</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/64c87a8a3175e26c3f8cd2b9/c1584f25-201f-4bc6-8170-6f3e7cc9ae3a/10+Things+Business+Ideas+%283%29.png</image:loc>
      <image:title>Journal | Insights &amp; Updates - How Nonprofits Can Leverage Newcomer Talent</image:title>
      <image:caption>As Canada continues to welcome a growing number of immigrants and international students, social purpose organizations have a unique opportunity to engage with and benefit from this talented and motivated group. During The Good Growth Company’s session on 10 Things Social Purpose Organizations Need to Know About Newcomer Talent, Ritika Saraswat, founder of Redefined, shared key insights on how nonprofits and other mission-driven organizations can effectively attract, retain, and support newcomer talent. Ritika Saraswat is a creator, speaker, founder, writer, and consultant. Originally from India, she moved to Canada just over six years ago, and founded an organization called Redefined two years ago, which aims to be an end-to-end solution for newcomers and immigrants, focusing on community upskilling and mentorship. Ritika has helped build a community of over 100,000 members and conducted more than 55 events. Ritika is also a creator on LinkedIn, spreading awareness about immigrant issues and international student realities.</image:caption>
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  </url>
  <url>
    <loc>https://www.thegoodgrowth.company/journal/millennial-giving-key-insights-and-tips-for-nonprofits</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-08</lastmod>
  </url>
  <url>
    <loc>https://www.thegoodgrowth.company/journal/getting-media-coverage-for-your-cause-pr-tips-for-nonprofits</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64c87a8a3175e26c3f8cd2b9/aa2cf5a5-7626-4064-be69-c20f62771801/10+Things+Business+Ideas+%284%29.png</image:loc>
      <image:title>Journal | Insights &amp; Updates - Getting Media Coverage for Your Cause: PR Tips for Nonprofits</image:title>
      <image:caption>In today’s fast-evolving media landscape, capturing attention and motivating action is a delicate balance. For social purpose organizations, the goal of media coverage isn't just visibility—it's about raising awareness and inspiring people to take action on your cause. During our session, 10 Things Social Purpose Organizations Need to Know About Media Coverage, award-winning producer Tara McEwen shared her expertise on how to craft media strategies that work across traditional and social platforms. Here are the essential takeaways shared during the session.</image:caption>
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  </url>
  <url>
    <loc>https://www.thegoodgrowth.company/journal/business-ideas-social-purpose</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64c87a8a3175e26c3f8cd2b9/aa934d93-a795-47dd-a5cb-8d7dbee51822/10+Things+Business+Ideas+%282%29.png</image:loc>
      <image:title>Journal | Insights &amp; Updates - Developing Business Ideas for Social Purpose Organizations: Top Tips - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thegoodgrowth.company/journal/mentorship-peer-learning-nonprofit-teams-membership</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-16</lastmod>
  </url>
  <url>
    <loc>https://www.thegoodgrowth.company/journal/phrppznutl4jyg3yfoyr2btut9mxv9</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64c87a8a3175e26c3f8cd2b9/3d0e9678-336a-4cbc-aa65-e9f2d8dfb43a/10+Things+DEI+for+Teams+-+Melissa%27s+Tips.png</image:loc>
      <image:title>Journal | Insights &amp; Updates - An Intro to Diversity, Equity &amp;amp; Inclusion for Nonprofit Teams - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64c87a8a3175e26c3f8cd2b9/3369e3f2-e786-43f1-b028-340e44a4ebbf/DEI+Workshop+-+The+Good+Growth+Company+on+Laptop.png</image:loc>
      <image:title>Journal | Insights &amp; Updates - An Intro to Diversity, Equity &amp;amp; Inclusion for Nonprofit Teams - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thegoodgrowth.company/journal/activating-community-10-tips-for-organizations</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-29</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/64c87a8a3175e26c3f8cd2b9/a1af29ae-33c3-4034-ad59-26bbda273a97/10+Things+Activating++Community+CSI+%281%29.png</image:loc>
      <image:title>Journal | Insights &amp; Updates - Activating Community:  10 Tips for Organizations - Community is key in all areas of an organization — from People &amp; Culture to Marketing to Fundraising to Organizational Development. How do you activate community for your cause to reach your organization’s goals? As part of our live series, this free session on 10 Things Nonprofits Need to Know About Activating Community covered topics like getting input, engaging boards and keeping stakeholders involved throughout the process. It was led by experienced community builder Juanita Lee-Garcia. She is a refugee-migrant settler in Canada and an artist, educator, and non-profit executive interested in the intersection of innovation, philanthropy, and large-scale system change. Most recently, she has been the Executive Director of The Upside Foundation of Canada and was previously at Venture for Canada. Activating a community requires intentionality, clarity, and a focus on mutual value. By implementing these tips, your nonprofit can build stronger, more engaged communities that drive your mission forward.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.thegoodgrowth.company/journal/civic-engagement-101-for-nonprofits-top-10-tips</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-19</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.thegoodgrowth.company/journal/the-demand-for-digital-skills-in-canadas-nonprofit-sector</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2024-07-16</lastmod>
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    <lastmod>2024-07-19</lastmod>
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    <lastmod>2025-11-04</lastmod>
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      <image:title>Journal | Insights &amp; Updates - 10 Things: Series for Social Purpose Organizations</image:title>
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    <lastmod>2024-06-27</lastmod>
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    <loc>https://www.thegoodgrowth.company/journal/marketing-communications-nonprofit-capacity</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2024-06-15</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2024-07-19</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Journal | Insights &amp; Updates - Top Tips on Inclusion for Nonprofits - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2024-06-10</lastmod>
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      <image:title>Journal | Insights &amp; Updates - The World Needs More Social Entrepreneurs - Make it stand out</image:title>
      <image:caption>Download the Report</image:caption>
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      <image:title>Journal | Insights &amp; Updates - Top Revenue Generation Tips for Nonprofits</image:title>
      <image:caption>During our free session on the 10 Things Nonprofits Need to Know About Generating Revenue, Creative Strategist Kim Kirton from The Good Growth Company roster. The session was part of this series. By reading this recap, you’ll get an idea of the content covered including ways to drive sustainable revenue and maximize your impact. Having sustainable revenue will not only help keep your team feel valued and fairly compensated but will ultimately increase your overall impact. Dive into this overview that combines social impact and business principles. During the session, we also answered questions from attendees from nonprofit organizations, which are integrated into this recap. Check out our Social Enterprise Development Pilot Program for Nonprofits here.</image:caption>
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    <lastmod>2024-04-30</lastmod>
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      <image:caption>CanadaHelps examined the state of philanthropic giving in Canada and its impact on the charitable sector in the latest edition of The Giving Report.</image:caption>
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      <image:title>Journal | Insights &amp; Updates - Growth for Good: Podcast launching January 2023</image:title>
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