Inside one of the Top Companies to Watch: The Good Growth Company in 2025
A Look Back at 2025
Over the past year, The Good Growth Company has been experimenting, convening, and co-creating spaces for learning that help organizations not just keep up, but get ahead in an increasingly complex landscape.
A big part of that has been the continued growth and collaboration through our 10 Things Social Purpose Organizations Need to Know Series — our free, practical online sessions for our community. Together with our roster of trainers and partners, we’ve dug into everything from financial resilience and fundraising to AI, storytelling, and internal systems, giving teams concrete “do this next” steps instead of more theory. Those sessions are now available on-demand through our Training Library, making it easier for busy organizations to learn on their own schedule.
We also took the community offline with ImpactUp Toronto, an in-person meetup created to bring nonprofit and social-impact folks into the same room – not just to swap business cards, but to trade real stories, roadblocks, and wins.
Alongside that, we continued collaborative work with sector leaders like CanadaHelps through joint sessions that helped organizations sharpen their digital fundraising, year-end campaigns, and donor engagement strategies in a rapidly shifting giving environment.
And because AI isn’t just nice-to-know, we launched our AI for Impact training series in Toronto and Mississauga, helping teams move from anxiety and buzzwords to responsible, practical use cases. From co-writing campaign copy to streamlining reporting and impact stories, we’ve been focused on showing nonprofits how AI can support – not replace – the human heart of their work.
Investing in people, skills, and community inside the social-impact sector isn’t just “nice work” – it’s critical infrastructure for the future. And we’re just getting started.
An Interview with the Founder
FoundersBeta interviewed The Good Growth Company founder Daniel Francavilla for the announcement of their list of Canada’s Top Companies to Watch in 2025.
Describe what your company does in 140 characters.
We up-skill social purpose organizations and their teams through targeted training and consulting that amplifies their impact.
What’s a bold decision your team made that changed your company’s trajectory?
Early on, we planned to grow a paid membership community, but we realized what our sector really needed was on-demand, high-quality training. This year, we shelved the membership, continued building a library that we could license to organizations, and added consulting services that apply the expertise in real time.
Doubling down on partnerships — from Founder Institute to universities, government programs, and incubators — enabled us to reach new and niche audiences quickly.
If you had to start over today, what would you do differently?
In terms of our offering, we potentially would have treated the training library as our MVP from day one, capturing every workshop and turning it into reusable assets, rather than building a membership.
In terms of services, we would have likely bid on training and consulting contracts earlier, instead of focusing on building inbound interest through content.
If you could change one thing about the Canadian startup ecosystem, what would it be?
Canada has world-class talent, but collaboration still happens in silos. I’d like to see stronger cross-sector bridges — startups, nonprofits, academia, and government co-creating solutions that embed social good as a core metric alongside revenue and valuation.
What’s next with The Good Growth Company?
Hosting a flagship event in 2026, which will be an in-person training summit in Toronto that brings our online community together and connects practitioners with subject-matter experts. We are also looking at more in-person training, like our “AI for Impact” sessions with sector partners after this summer’s pilot.
The Good Growth Company will continue adapting to the evolving needs of social purpose organizations, including additional consulting services. Together, these moves keep us impact-focused while growing our reach.
